The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
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The Department of Justice (DOJ) has requested that Google be forced to sell its Chrome browser as part of an antitrust case. Chrome is a significant distribution channel for Google's Search, which is vital for its advertising data.
November 21, 2024 | 5:00 am
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NEGATIVE IMPACT
The DOJ's request for Google to sell Chrome could significantly impact Google's business model, as Chrome is a major distribution channel for its Search and advertising data.
If Google is forced to sell Chrome, it could lose a critical distribution channel for its Search engine, which is integral to its advertising revenue. This could lead to a decrease in ad data quality and quantity, potentially impacting Google's overall revenue.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100