Misperceptions Preventing Americans From Earning More on Their Money Ahead of Holiday Season, Santander Survey Finds
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A Santander Bank survey reveals that 71% of Americans are not utilizing higher-rate savings accounts, missing out on potential interest earnings. The survey highlights a lack of awareness about high-yield savings options like money market accounts and CDs.
November 19, 2024 | 7:00 pm
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Santander Bank's survey indicates a significant portion of Americans are not using high-yield savings accounts, suggesting potential growth opportunities for the bank's savings products.
The survey highlights a large market of consumers not utilizing high-yield savings accounts, which could lead to increased adoption of Santander's savings products if they capitalize on this awareness gap. This could positively impact Santander's revenues from savings products.
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