Disney, IBM, Comcast among advertisers back on X after boycott
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Disney, IBM, and Comcast have resumed advertising on X after a boycott, spending $3.3 million collectively this year.
November 18, 2024 | 4:45 pm
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POSITIVE IMPACT
Comcast has resumed advertising on X, contributing to a $3.3 million spend this year after a previous boycott.
Comcast's return to advertising on X reflects a strategic decision to re-engage with the platform's audience, potentially enhancing its marketing reach.
CONFIDENCE 88
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
Disney has resumed advertising on X after a previous boycott, contributing to a collective $3.3 million spend this year.
Disney's return to advertising on X indicates a positive shift in marketing strategy, potentially boosting brand visibility and engagement.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
IBM has returned to advertising on X, participating in a $3.3 million collective spend this year after a boycott.
IBM's decision to resume advertising on X suggests a strategic move to enhance its market presence, which could positively impact its brand recognition.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70