Pop-Tarts® Dials Up the Crazy Good Drama as Three Edible Mascots Compete to be Eaten at the 2024 Pop-Tarts Bowl
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Pop-Tarts is introducing three new edible mascots for the 2024 Pop-Tarts Bowl, where they will compete to be eaten by the winning team. This follows the success of their first edible mascot.
November 18, 2024 | 2:15 pm
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Kellogg's, the parent company of Pop-Tarts, is leveraging the success of its edible mascot by introducing three new mascots for the 2024 Pop-Tarts Bowl, enhancing brand engagement.
The introduction of new edible mascots is a strategic marketing move by Kellogg's to capitalize on the previous success and increase brand visibility and engagement, potentially boosting sales.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80