Brookdale Q3 Earnings Miss on Marketing Cost Hike, Shares Decline 18%
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Brookdale Senior Living (BKD) reported a Q3 earnings miss due to increased marketing costs and lower interest income. Despite a 3.5% year-over-year revenue increase from higher occupancy and RevPOR, shares fell 18%.
November 15, 2024 | 7:45 pm
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Brookdale Senior Living's Q3 earnings were negatively impacted by increased marketing costs and lower interest income, leading to an 18% drop in share price despite a 3.5% revenue increase.
The significant increase in marketing costs and lower interest income led to an earnings miss, which is a negative indicator for investors. The 18% drop in share price reflects the market's reaction to these results, despite a positive revenue increase.
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