Goldman Sachs is recognized for its strong investment banking division. However, the article suggests that Morgan Stanley's more balanced business segments and better ROE in wealth management could lead to superior long-term shareholder returns. This implies a neutral short-term impact on GS as the market may already be aware of these dynamics.

Morgan Stanley is highlighted for its strong return on equity in wealth management and balanced business segments, which are expected to deliver better long-term shareholder performance. This positive outlook suggests a likely short-term positive impact on MS's stock price as investors may anticipate future growth.