Post-Election Survey from Stagwell (STGW) Reveals 80% of Americans Say News Media is a Powerful Medium for Reaching Consumers; Distrust in News Media Stems from Poor Separation Between News and Opinion-Based Content
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A post-election survey by Stagwell (STGW) reveals that 80% of Americans view news media as a powerful medium for reaching consumers, despite trust issues due to misinformation and lack of separation between news and opinion. 71% believe companies should advertise in news media to support journalism.
November 15, 2024 | 1:15 pm
News sentiment analysis
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POSITIVE IMPACT
Stagwell's survey highlights the importance of news media for consumer reach, despite trust issues. This could boost demand for Stagwell's marketing services, as 71% of Americans support advertising in news media.
The survey results indicate a strong belief in the power of news media for consumer reach, which aligns with Stagwell's marketing services. The support for advertising in news media suggests potential growth in demand for Stagwell's offerings.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90