Donna Kelce and the Pillsbury Doughboy Crown the 52nd Pillsbury Bake-Off™ Contest Winners with Festive Debut of Holiday Recipes
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Pillsbury, a leading brand in holiday baking, hosted the 52nd Pillsbury Bake-Off™ Contest with Donna Kelce. The event celebrated home bakers and awarded a $50,000 grand prize to Julie McIntire.
November 14, 2024 | 4:00 pm
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POSITIVE IMPACT
Pillsbury, owned by General Mills (GIS), hosted its 52nd Bake-Off Contest, enhancing brand visibility and engagement with consumers during the holiday season.
The Pillsbury Bake-Off is a significant marketing event for General Mills, enhancing brand engagement and visibility. The involvement of a popular figure like Donna Kelce likely increases consumer interest and could positively impact sales, especially during the holiday season.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80