General Mills to acquire Whitebridge Pet Brands for $1.45 bln
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General Mills has announced a definitive agreement to acquire Whitebridge Pet Brands' North American premium cat feeding and pet treating business for $1.45 billion. This acquisition is part of General Mills' strategy to expand its pet food segment.
November 14, 2024 | 12:30 pm
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General Mills is acquiring Whitebridge Pet Brands' North American premium cat feeding and pet treating business for $1.45 billion, enhancing its pet food segment.
The acquisition of Whitebridge Pet Brands by General Mills is a strategic move to enhance its pet food segment, which is likely to positively impact its stock price in the short term due to potential growth in this market.
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