Report: Meta Plans to Add Advertising to Threads
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Meta is planning to introduce advertising to its social media platform, Threads, with the initiative led by Instagram's ad unit. A limited number of advertisers will start publishing on the app in January.
November 13, 2024 | 11:15 pm
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Meta is set to introduce advertising on its Threads platform, potentially increasing revenue streams. Instagram's ad unit will lead this initiative, starting with a small group of advertisers in January.
The introduction of advertising on Threads could enhance Meta's revenue, as it opens a new stream of income. The involvement of Instagram's ad unit, known for its success, adds credibility to the initiative. The limited start in January suggests a cautious approach, but it indicates a strategic move to monetize Threads.
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