Spotify Takes Aim at YouTube in Battle for Podcasts
Portfolio Pulse from
Spotify is intensifying its competition with YouTube by planning to pay podcast hosts to create video content and offering ad-free viewing for premium subscribers.
November 13, 2024 | 8:15 pm
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Spotify is enhancing its podcast offerings by paying hosts for video content and providing ad-free viewing for premium subscribers, directly challenging YouTube.
Spotify's move to pay podcast hosts for video content and offer ad-free viewing to premium subscribers is a strategic effort to compete with YouTube. This could attract more content creators and subscribers, potentially boosting Spotify's user base and revenue.
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