Amazon targeting Temu with ultra-cheap ‘Haul' app
Portfolio Pulse from
Amazon.com Inc has launched a beta version of a new shopping app called 'Amazon Haul', targeting ultra-cheap products priced at $20 or less. This move is aimed at competing with platforms like Temu.
November 13, 2024 | 7:00 pm
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Amazon has introduced 'Amazon Haul', a new app offering products priced at $20 or less, to compete with Temu. This strategic move could attract budget-conscious consumers and increase Amazon's market share in the low-cost segment.
The launch of 'Amazon Haul' is a strategic move to capture the budget-conscious consumer segment, potentially increasing Amazon's market share and revenue. This could positively impact AMZN's stock price in the short term as it expands its product offerings and competes with platforms like Temu.
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IMPORTANCE 80
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