Amazon shuts down secret project to develop fertility tracker
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Amazon has terminated a secret project aimed at creating an at-home fertility tracking product. This initiative was part of Amazon's Grand Challenge, an incubator for experimental businesses.
November 13, 2024 | 6:00 pm
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Amazon has shut down a secret project to develop a fertility tracking product, indicating a shift in focus or strategy within its Grand Challenge incubator.
The termination of the fertility tracker project suggests a strategic pivot or reallocation of resources within Amazon's experimental business incubator. However, the impact on Amazon's stock price is likely neutral in the short term as this was a secretive project and not a core business.
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