Amazon takes on Temu and Shein with discount ‘Amazon Haul' store
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Amazon has launched the 'Amazon Haul' store to compete with Temu and Shein, offering discounted, mass-produced items primarily shipped from China. This new store is available on Amazon's mobile app and web browser.
November 13, 2024 | 4:15 pm
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POSITIVE IMPACT
Amazon has introduced the 'Amazon Haul' store to compete with low-cost retailers Temu and Shein. This move could attract price-sensitive customers and increase Amazon's market share in the discount retail segment.
The launch of 'Amazon Haul' is a strategic move to capture the market segment dominated by Temu and Shein. By offering similar low-cost products, Amazon could attract more price-sensitive customers, potentially increasing its market share and revenue in the discount retail space.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100