73% of enterprises have launched AI, including generative AI, across marketing with 52% of deployments achieving business value: Infosys CMO Radar
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Infosys Knowledge Institute's CMO Radar 2024 report reveals that 73% of enterprises have implemented AI, including generative AI, in marketing, with 52% seeing business value. AI-fluent CMOs are increasingly influential in corporate decisions, enhancing brand experience and marketing efficiency.
November 13, 2024 | 10:30 am
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POSITIVE IMPACT
Infosys' CMO Radar 2024 report highlights the growing use of AI in marketing, with significant business value achieved. This positions Infosys as a key player in digital transformation services.
The report underscores Infosys' leadership in digital services, particularly in AI-driven marketing solutions. The positive business outcomes from AI implementations could enhance Infosys' reputation and demand for its services, likely benefiting its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80