Facebook and Instagram users in Europe can opt for less personalized ads
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Meta, the parent company of Facebook and Instagram, announced that users in Europe can choose to see less personalized ads if they opt not to pay for an ad-free subscription. This decision comes in response to pressure from Brussels regarding privacy and digital competition concerns.
November 12, 2024 | 5:45 pm
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Meta is allowing European users of Facebook and Instagram to opt for less personalized ads, addressing privacy and competition concerns from Brussels.
The decision by Meta to offer less personalized ads in Europe is a direct response to regulatory pressures. While this move addresses privacy concerns, it may impact Meta's ad revenue in the region. However, the overall impact on the stock price is neutral in the short term as it aligns with regulatory compliance.
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