Europe's DMA forces Meta towards ‘less personalized ads'
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Meta is altering its ad business in Europe due to the EU's Digital Markets Act (DMA), which challenges its current ad tracking consent model. Non-compliance could result in fines up to 10% of global turnover.
November 12, 2024 | 2:45 pm
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Meta is changing its ad business model in Europe to comply with the EU's Digital Markets Act, which challenges its current consent model for ad tracking. Non-compliance could lead to significant fines.
The EU's DMA forces Meta to change its ad business model, impacting its revenue strategy. The potential fines for non-compliance are substantial, indicating a negative short-term impact on Meta's stock price.
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