Netflix ad-supported tier has 70 million monthly users two years after launch
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Netflix's ad-supported tier has reached 70 million global monthly users two years after its launch in November 2022. This tier was introduced as a response to slowing subscriber growth.
November 12, 2024 | 2:15 pm
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Netflix's ad-supported tier has reached 70 million global monthly users, indicating a successful strategy to counter slowing subscriber growth.
The significant user base of 70 million for the ad-supported tier suggests that Netflix's strategy to introduce a cheaper, ad-supported option is working. This could lead to increased revenue from ads and potentially attract more subscribers, positively impacting NFLX stock.
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