Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
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Colossus Media LLC, a subsidiary of Direct Digital Holdings, Inc. (NASDAQ: DRCT), has launched Colossus Connections to enhance supply path efficiency for advertisers. This initiative aims to optimize supply paths and maximize media budgets.
November 12, 2024 | 2:15 pm
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Direct Digital Holdings, Inc. has launched Colossus Connections through its subsidiary, Colossus Media LLC, to improve supply path efficiency and optimize media budgets for advertisers.
The launch of Colossus Connections is a strategic move by Direct Digital Holdings to enhance its advertising technology offerings. This initiative is likely to improve the company's market position and attract more advertisers, potentially boosting revenue.
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