Reddit Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns with Lift Conversion Index (LCI)
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Reddit has partnered with InMarket to offer advertisers access to the Lift Conversion Index (LCI), allowing them to measure and optimize the real-world impact of their advertising campaigns in the U.S.
November 12, 2024 | 2:15 pm
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Reddit has formed a partnership with InMarket to provide advertisers with the Lift Conversion Index (LCI), enhancing the ability to measure and optimize the real-world impact of their advertising campaigns.
The partnership with InMarket and the introduction of LCI is likely to enhance Reddit's advertising capabilities, potentially attracting more advertisers and increasing ad revenue. This development is positive for Reddit's business model, suggesting a likely short-term positive impact on its stock price.
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