Nintendo courts non-gamers in 'about-turn' strategy
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Nintendo is expanding its strategy to attract non-gamers by introducing its popular characters, like Mario and Zelda, into theme parks and toy stores. This marks a significant shift from its traditional focus on video games.
November 12, 2024 | 9:45 am
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Nintendo is diversifying its strategy by introducing its iconic characters into theme parks and toy stores, aiming to attract non-gamers.
Nintendo's move to introduce its characters into theme parks and toy stores represents a strategic shift to broaden its audience base. This could lead to increased brand visibility and revenue streams outside of traditional gaming, potentially boosting investor confidence and stock performance in the short term.
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