Keurig Dr Pepper Appoints Drew Panayiotou as Chief Marketing Officer, U.S. Refreshment Beverages
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Keurig Dr Pepper has appointed Drew Panayiotou as the Chief Marketing Officer for U.S. Refreshment Beverages, emphasizing a digital-first approach as part of its consumer-focused strategy.
November 11, 2024 | 10:15 pm
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Keurig Dr Pepper has appointed Drew Panayiotou as the new CMO for U.S. Refreshment Beverages, indicating a strategic shift towards enhancing digital marketing capabilities.
The appointment of a new CMO with a focus on digital-first strategies suggests a potential positive impact on Keurig Dr Pepper's marketing effectiveness and consumer engagement, which could enhance brand value and sales.
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