Mattel pulls thousands of 'Wicked' dolls off shelves after printing adult website on packaging
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Mattel is recalling its 'Wicked'-branded fashion dolls due to a packaging error that directs consumers to an adult website instead of the intended movie site. This affects the Glinda, Elphaba, and other character dolls.
November 11, 2024 | 7:15 pm
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Mattel is recalling 'Wicked' dolls due to a packaging error that misdirects to an adult website. This could impact brand reputation and sales.
The recall of 'Wicked' dolls due to a packaging error that leads to an adult website could negatively impact Mattel's brand reputation and sales. Such recalls can lead to consumer distrust and potential financial losses.
CONFIDENCE 95
IMPORTANCE 70
RELEVANCE 90