Marcus Theatres® Rolls Out the Marcus Movie Club
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Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), has launched the Marcus Movie Club, a membership service offering moviegoers benefits like discounted tickets and food for $9.99 per month.
November 11, 2024 | 6:45 pm
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The Marcus Corporation has introduced the Marcus Movie Club, a new membership service aimed at increasing customer engagement and revenue through discounted movie tickets and concessions.
The introduction of the Marcus Movie Club is likely to attract more customers to Marcus Theatres, potentially increasing revenue from both ticket sales and concessions. This strategic move could positively impact MCS's stock price in the short term as it enhances customer loyalty and engagement.
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