Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
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Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 under the leadership of new CEO Laurent Freixe, aiming to enhance the brand's global appeal and marketing strategy.
November 11, 2024 | 1:30 pm
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Nestle's KitKat has entered a global sponsorship deal with Formula 1, indicating a strategic shift in marketing under CEO Laurent Freixe to enhance brand appeal.
The sponsorship deal with Formula 1 is a significant marketing move for Nestle's KitKat, likely to increase brand visibility and appeal globally. This aligns with CEO Freixe's strategy to revamp marketing for Nestle's core brands, potentially boosting sales and investor confidence.
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