IBM Selected as Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP
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IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official fan engagement and data analytics partner for Scuderia Ferrari HP. This partnership aims to enhance fan experiences and leverage data analytics for Ferrari's racing team.
November 07, 2024 | 4:15 pm
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IBM has secured a multi-year partnership with Ferrari to enhance fan engagement and data analytics for Scuderia Ferrari HP. This collaboration could boost IBM's presence in the sports analytics market.
The partnership with a prestigious brand like Ferrari can enhance IBM's reputation and market presence in data analytics, particularly in the sports sector. This could lead to increased demand for IBM's analytics services, potentially boosting revenue.
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