Apple is reportedly doing market research into smart glasses after Meta's 'Orion' demo made waves
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Apple is conducting market research into smart glasses, as reported by Bloomberg. This comes in the context of weak demand for Apple's Vision Pro and impressive smart glasses demonstrations by competitors like Meta.
November 05, 2024 | 7:15 pm
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NEUTRAL IMPACT
Apple is researching the smart glasses market due to weak Vision Pro demand and competition from Meta's demos.
Apple's market research into smart glasses suggests a potential shift in focus due to weak Vision Pro demand. However, the impact on AAPL's stock is neutral in the short term as this is still in the research phase.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80