New Starbucks CEO seeks to improve in-store experiences
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Starbucks' new CEO, Brian Niccol, aims to enhance in-store experiences after the company reported declining global sales in its recent fiscal fourth quarter earnings. Niccol, previously from Chipotle, is focused on steering Starbucks into a new phase.
November 05, 2024 | 12:30 pm
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Starbucks reported declining global sales in its fiscal fourth quarter, with new CEO Brian Niccol aiming to improve in-store experiences to drive growth.
The decline in global sales is a negative indicator for Starbucks' short-term stock performance. However, the new CEO's focus on improving in-store experiences could potentially mitigate this impact if successful.
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