'Integral Ad Science Is Raising The Prices Of Brand Safety Solutions For Buyers' - Adweek
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) is increasing the prices of its brand safety and ad verification solutions for advertisers. The price changes will take effect on November 1, and clients using Yahoo's demand-side platform have been notified.
October 31, 2024 | 3:41 pm
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Integral Ad Science is raising prices for its brand safety solutions, which could lead to increased revenues but may also impact client retention.
The price increase for IAS's brand safety solutions is likely to boost short-term revenues as clients are informed and the changes take effect. However, there is a risk of client dissatisfaction or loss, which could offset some gains.
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