Starbucks Pulls The Plug On Howard Schultz's Brainchild Olive Oil-Infused Drinks As New CEO Brian Niccol Pushes To Simplify Coffee Giant's Menu
Portfolio Pulse from Benzinga Neuro
Starbucks is discontinuing its olive oil-infused drinks, Oleato, from US and Canada menus as part of a strategy to simplify its offerings under new CEO Brian Niccol. This decision follows mixed reviews and is part of efforts to address challenges including weak Q4 results and increased competition.
October 30, 2024 | 11:04 am
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Starbucks is removing its olive oil-infused drinks from US and Canada menus to simplify its offerings under new CEO Brian Niccol. This move comes amid weak Q4 results and increased competition.
The removal of Oleato drinks is a strategic move to simplify Starbucks' menu, which could improve operational efficiency but also indicates a response to weak Q4 results and competition. The stock is slightly down, reflecting investor concerns.
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