Thryv Holdings Announces Strategic Acquisition Of Keap; Total Transaction Value Of $80M, Paid In Cash; Keap Generated ~$85M Of Revenue During The Trailing 12-Months Through June 30, 2024
Portfolio Pulse from Benzinga Newsdesk
Thryv Holdings (NASDAQ:THRY) is acquiring Keap for $80M in cash, aiming to enhance its leadership in the SMB SaaS market. The acquisition will increase Thryv's recurring revenue to over $400M and expand its market presence in North America, Europe, and Australia.

October 29, 2024 | 8:25 pm
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Thryv Holdings is acquiring Keap for $80M, enhancing its position in the SMB SaaS market with over $400M in recurring revenue. The acquisition expands Thryv's market presence and product offerings, potentially driving significant growth.
The acquisition of Keap by Thryv Holdings is a strategic move to solidify its leadership in the SMB SaaS market. The deal is expected to increase Thryv's recurring revenue significantly and enhance its product offerings, which should positively impact its stock price in the short term. The expansion into new markets and the integration of Keap's AI-powered tools are likely to drive growth and innovation, making this acquisition highly relevant and important for investors.
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