Canada's Cannabis Market Goes Cold, Pot Prices Hit Bottom: Why Top Producers Are Losing Ground
Portfolio Pulse from Nicolás Jose Rodriguez
Canada's cannabis market is experiencing stagnation with nearly zero growth in 2024. Top producers like Village Farms, Tilray, Organigram, and Cronos are seeing shifts in market share. The flower segment remains crucial, while pre-rolls and vapes gain popularity. Companies are focusing on international expansion due to domestic market limitations.

October 29, 2024 | 1:29 pm
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NEGATIVE IMPACT
Village Farms leads the flower segment with a 15% market share, down from 17.4% in Q2 2024, indicating a loss in market dominance.
Village Farms' decrease in market share from 17.4% to 15% suggests a weakening position in the flower segment, likely impacting short-term stock performance negatively.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Canopy Growth is a mid-tier player in the flower segment with a 2-5% market share, indicating limited influence.
Canopy Growth's mid-tier market share in the flower segment suggests limited short-term impact on stock price, as the company does not dominate the market.
CONFIDENCE 75
IMPORTANCE 40
RELEVANCE 50
NEUTRAL IMPACT
Cronos holds a 6.1% share in the flower segment and 7.3% in vapes, showing a diversified market presence.
Cronos' diversified market presence in flower and vapes suggests a stable short-term outlook, with no significant impact on stock price expected.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Organigram holds a 10.8% share in the flower segment and 6.4% in pre-rolls, maintaining a competitive position.
Organigram's consistent market shares in flower and pre-rolls indicate a stable position, likely resulting in a neutral short-term stock impact.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Tilray holds a 12.8% share in the flower segment and 8.5% in pre-rolls, indicating a stable position in the market.
Tilray's stable market shares in both flower and pre-rolls suggest a neutral short-term impact on stock price, as the company maintains its market position.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70