Zefr Announces The Launch Of Its New Brand Safety And Suitability Measurement Solution For Snapchat
Portfolio Pulse from Benzinga Newsdesk
Zefr has launched a new Brand Safety and Suitability Measurement solution for Snapchat, developed in partnership with Snap Inc. This solution aims to provide advertisers with enhanced transparency and control over their Snapchat campaigns.
October 29, 2024 | 1:13 pm
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Snap Inc. has partnered with Zefr to launch a new Brand Safety and Suitability Measurement solution for Snapchat, enhancing advertiser transparency and control.
The partnership with Zefr to enhance brand safety and suitability on Snapchat is likely to attract more advertisers to the platform, potentially increasing Snap Inc.'s revenue. This positive development could lead to a short-term increase in SNAP's stock price.
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