Mcdonald's Exec Sayss In France, Started To See Signs Of Improvement In Market Trends Since Launch Of McSmart Menu; Saw Increased Traction Especially In Low Income Consumers For $5 Meal Deal Post Launch
Portfolio Pulse from Benzinga Newsdesk
McDonald's has observed positive market trends in France following the launch of the McSmart Menu, with increased traction among low-income consumers for the $5 meal deal.
October 29, 2024 | 12:50 pm
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McDonald's has reported signs of improvement in market trends in France after launching the McSmart Menu, particularly among low-income consumers with the $5 meal deal.
The introduction of the McSmart Menu in France has led to improved market trends, especially among low-income consumers. This suggests a positive impact on McDonald's revenues in the region, likely boosting investor confidence in the short term.
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