Cumulus Media And TuneIn Expand Partnership To Stream Local Sports, News, And Entertainment Programming For 75M Monthly Listeners, Adding Non-Exclusive Sales Agreement To Boost Digital Audio Ad Revenue
Portfolio Pulse from Benzinga Newsdesk
Cumulus Media and TuneIn have expanded their partnership to stream local sports, news, and entertainment programming to 75 million monthly listeners. They have also added a non-exclusive sales agreement to enhance digital audio ad revenue.
October 29, 2024 | 12:34 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Cumulus Media has expanded its partnership with TuneIn to stream content to 75 million listeners, aiming to increase digital audio ad revenue through a new sales agreement.
The expansion of the partnership with TuneIn significantly increases Cumulus Media's reach to 75 million listeners, which is likely to enhance its digital audio ad revenue. The non-exclusive sales agreement further supports this revenue growth, making the news highly relevant and important for Cumulus Media's short-term stock performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90