Viant Expands Partnership With Comscore To Enhance ViantAI's Autonomous Media Buying Using Trusted Audience Data For Precision Media Planning
Portfolio Pulse from Benzinga Newsdesk
Viant has expanded its partnership with Comscore to enhance ViantAI's autonomous media buying capabilities. This collaboration aims to improve precision in media planning by utilizing Comscore's trusted audience data.
October 29, 2024 | 12:07 pm
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Viant's partnership with Comscore is set to enhance ViantAI's media buying capabilities, potentially improving Viant's market position.
The partnership with Comscore is likely to enhance ViantAI's capabilities, making Viant more competitive in the media buying space. This could lead to increased adoption of Viant's services, positively impacting its stock price.
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