Call Of Duty: Black Ops 6 On Game Pass Could Drive 2.5M New Subscribers, Analysts Say — But What About Sales?
Portfolio Pulse from Franca Quarneti
The launch of Call of Duty: Black Ops 6 on Xbox Game Pass is expected to drive significant new subscriptions for Microsoft, potentially adding 2.5 to 4 million new users. However, this strategy may result in lost game sales, with analysts predicting up to six million fewer sales. The long-term success hinges on subscriber retention and monetization strategies.
October 24, 2024 | 6:53 pm
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Microsoft's strategy to launch Call of Duty: Black Ops 6 on Game Pass could drive 2.5 to 4 million new subscribers, but may result in up to six million lost game sales. The focus will be on retaining subscribers and monetizing through in-game purchases.
The inclusion of Call of Duty: Black Ops 6 on Game Pass is expected to attract millions of new subscribers, which is positive for Microsoft's subscription revenue. However, the potential loss of up to six million game sales could offset some of these gains. The long-term impact will depend on Microsoft's ability to retain these new subscribers and effectively monetize through in-game purchases.
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