Rokt Has Partnered With Ulta Beauty To Expand The Beauty Company's Retail Media Network And Elevate The Guest Experience Ahead Of The 2024 Holiday Season
Portfolio Pulse from Benzinga Newsdesk
Ulta Beauty has partnered with Rokt to expand its retail media network by introducing non-endemic ads, allowing brands not sold by Ulta to advertise. This move aims to enhance guest experience and unlock new revenue streams ahead of the 2024 holiday season.
October 24, 2024 | 11:08 am
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Ulta Beauty's partnership with Rokt introduces non-endemic ads to its retail media network, potentially increasing revenue and enhancing guest experience.
The partnership with Rokt allows Ulta Beauty to introduce non-endemic ads, which can attract more advertisers and increase revenue. This strategic move is likely to enhance the guest experience by offering more relevant ads, potentially boosting customer engagement and sales.
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