SAG-AFTRA Reaches Over 120 AI Agreements, Negotiations With Activision, EA, WB Come Next
Portfolio Pulse from Franca Quarneti
SAG-AFTRA has secured over 120 AI agreements with 49 gaming companies, focusing on actor protections in AI usage. Upcoming negotiations with major developers like Activision, EA, WB, and Take-Two aim to extend these protections.

October 23, 2024 | 8:53 pm
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Electronic Arts is entering negotiations with SAG-AFTRA on AI protections, which may affect its game development and actor agreements.
EA's involvement in negotiations with SAG-AFTRA could lead to changes in how AI is used in its games, impacting development and actor relations.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Microsoft's Activision is set to negotiate with SAG-AFTRA on AI usage in gaming, which could impact future game development and actor relations.
Microsoft's Activision is a key player in the gaming industry, and its negotiations with SAG-AFTRA could influence AI policies and actor protections, affecting its game development processes.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Take-Two Interactive is preparing to negotiate with SAG-AFTRA on AI protections, potentially affecting its game development and actor agreements.
Take-Two's involvement in negotiations with SAG-AFTRA could lead to changes in AI usage in its games, impacting development and actor relations.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Warner Bros' WB Games is set to negotiate with SAG-AFTRA on AI usage, which could impact its game development and actor relations.
WB Games' negotiations with SAG-AFTRA could influence AI policies and actor protections, affecting its game development processes.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70