Apple To Cut Vision Pro Production, Cheaper Model Expected In 2025: Report
Portfolio Pulse from Franca Quarneti
Apple Inc. is reducing production of its Vision Pro mixed-reality headset due to its high price and limited market appeal. The company plans to release a more affordable version by 2025.
October 23, 2024 | 7:36 pm
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Apple is scaling back production of its Vision Pro headset due to its high price and limited market appeal. The company plans to release a more affordable version by 2025, which could broaden its market reach.
The reduction in production of the Vision Pro suggests a recalibration of Apple's strategy due to limited market appeal at its current price. This could negatively impact short-term stock prices as it indicates potential challenges in product adoption. However, the plan for a cheaper model could mitigate long-term effects.
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