Female Cannabis Consumers Outspend Men: How Tilray And High Tide Are Responding
Portfolio Pulse from Franca Quarneti
The U.S. cannabis industry is seeing a shift as young women now outspend men in cannabis consumption. Companies like Tilray and High Tide are adapting by focusing on products appealing to female consumers. This trend reflects broader societal changes and presents long-term benefits for businesses.
October 23, 2024 | 2:13 am
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POSITIVE IMPACT
High Tide has acquired Queen of Bud, a brand targeting female consumers with high THC products, highlighting its strategic focus on the growing female cannabis market.
High Tide's acquisition of Queen of Bud aligns with the increasing importance of female consumers in the cannabis market, potentially boosting its market position.
CONFIDENCE 85
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
Tilray is increasing investments in brands popular with female customers, such as Solei Cannabis, and has a strong presence in the cannabis beverage market with products like lemon iced tea.
Tilray's strategic focus on female consumers and successful products like lemon iced tea position it well to benefit from the growing female cannabis market.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80