'Spotify Launching An Ad Exchange, Will Partner With Trade Desk' - Axios
Portfolio Pulse from Benzinga Newsdesk
Spotify is launching an ad exchange called Spotify Ad Exchange (SAX) to enhance its automated ad offerings, starting with video ads. The first DSP partner is The Trade Desk, focusing on North American clients. This move aims to capture more ad revenue and compete with larger platforms like Meta and Google.
October 22, 2024 | 4:12 pm
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Spotify is launching its own ad exchange, SAX, to enhance its automated ad offerings, starting with video ads. This move aims to capture more ad revenue and compete with larger platforms.
Spotify's launch of SAX and partnership with The Trade Desk is a strategic move to increase ad revenue and compete with larger platforms. This could positively impact Spotify's stock as it expands its ad tech capabilities.
CONFIDENCE 95
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
The Trade Desk partners with Spotify to access its new ad exchange, SAX, focusing on North American clients. This partnership enhances The Trade Desk's inventory offerings.
The partnership with Spotify allows The Trade Desk to access a new ad exchange, potentially increasing its inventory and appeal to advertisers. This could positively impact The Trade Desk's stock.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 80