'Peloton partners with Costco to sell Bike+ as it looks to reach young, wealthy customers' - CNBC
Portfolio Pulse from Benzinga Newsdesk
Peloton is partnering with Costco to sell its Bike+ at a discounted price in 300 U.S. stores and online, aiming to reach young, wealthy customers. The partnership will run from Nov. 1 to Feb. 15.
October 22, 2024 | 1:04 pm
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POSITIVE IMPACT
Costco will offer Peloton's Bike+ in 300 stores and online, potentially increasing foot traffic and online sales during the holiday season.
By offering Peloton's Bike+ at a discounted price, Costco could attract more customers, enhancing its holiday sales performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Peloton partners with Costco to sell Bike+ at a discounted price, aiming to reach new customers. This could boost Peloton's sales and market reach.
The partnership with Costco allows Peloton to reach a broader customer base at a competitive price, which could increase sales and brand visibility.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90