Nike Extends Partnership With NBA, WNBA, And NBA G League Through 2037 In 12-Year Deal As Exclusive On-Court Uniform And Apparel Provider
Portfolio Pulse from Benzinga Newsdesk
Nike has extended its partnership with the NBA, WNBA, and NBA G League through 2037 in a 12-year deal, continuing as the exclusive on-court uniform and apparel provider. The agreement emphasizes innovation and storytelling to enhance the game for future generations.
October 21, 2024 | 8:19 pm
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Nike has secured a 12-year extension as the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League, focusing on innovation and storytelling.
The extension of Nike's partnership with major basketball leagues solidifies its position as a leading sports apparel provider. This long-term deal ensures continued brand visibility and potential revenue growth, positively impacting Nike's stock in the short term.
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