NIKE Signs 12-Year Extension Of Outfitting, Merchandising, Marketing And Content Partnership The NBA And WNBA; Will Be Exclusive On-Court Uniform And Apparel Provider For NBA, WNBA And NBA G League
Portfolio Pulse from Benzinga Newsdesk
Nike has signed a 12-year extension with the NBA and WNBA to be the exclusive on-court uniform and apparel provider. This partnership includes outfitting, merchandising, marketing, and content for the NBA, WNBA, and NBA G League.
October 21, 2024 | 8:17 pm
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Nike has secured a 12-year extension as the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League. This strengthens Nike's brand presence and market position in sports apparel.
The 12-year extension solidifies Nike's role as a key player in sports apparel, particularly in basketball, which is a significant market. This partnership enhances brand visibility and could lead to increased sales and market share.
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