Jeff Bezos-Backed Perplexity AI Aims To Break Google And Meta's Duopoly With New 'Internal Knowledge' Search: 'All About What Consumers Are Doing'
Portfolio Pulse from Ananya Gairola
Perplexity AI, backed by Jeff Bezos, is challenging the dominance of Google and Meta in the search and advertising industry with its new 'internal knowledge' search feature. This feature aims to enhance user experience by integrating external and internal data, appealing to advertisers seeking deeper engagement.
October 18, 2024 | 11:35 am
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NEGATIVE IMPACT
Perplexity AI's new search feature challenges Google's dominance in the search and advertising industry, potentially impacting Google's ad-heavy model.
Perplexity AI's innovative search feature could attract users and advertisers away from Google's traditional ad-heavy model, potentially impacting Google's revenue and market share.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Perplexity AI's new search feature challenges Google's dominance in the search and advertising industry, potentially impacting Google's ad-heavy model.
Perplexity AI's innovative search feature could attract users and advertisers away from Google's traditional ad-heavy model, potentially impacting Google's revenue and market share.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Perplexity AI's new search feature challenges Meta's position in the search and advertising industry, potentially affecting its market share.
As Perplexity AI introduces a new search feature, Meta's position in the search and advertising industry could be challenged, potentially affecting its market share and advertising revenue.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70