Apple Pay Expands Buy Now, Pay Later With Affirm, Adds Support For Third-Party Browsers And More
Portfolio Pulse from Anusuya Lahiri
Apple Inc is expanding its Apple Pay offerings by integrating buy-now-pay-later options with Affirm Holdings and other financial institutions. This expansion includes installment loans and rewards programs, and extends to third-party browsers. The move is expected to drive significant growth in BNPL transactions globally.
October 17, 2024 | 3:37 pm
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POSITIVE IMPACT
Apple is expanding its Apple Pay services by integrating buy-now-pay-later options with Affirm and other financial institutions, potentially increasing user engagement and transaction volume.
Apple's integration of BNPL options with Affirm and other financial institutions is likely to enhance the appeal of Apple Pay, potentially increasing user engagement and transaction volumes. This strategic move aligns with the growing trend of flexible payment options, which could positively impact Apple's financial performance.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Affirm Holdings is partnering with Apple to offer BNPL options through Apple Pay, which could drive significant growth in transaction volumes and enhance Affirm's market position.
Affirm's partnership with Apple to provide BNPL options through Apple Pay is a significant development that could drive growth in transaction volumes. This collaboration enhances Affirm's market position in the competitive BNPL space.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Citigroup will be one of the financial institutions offering installment payment options through Apple Pay, potentially increasing its transaction volumes.
Citigroup's involvement in offering installment payment options through Apple Pay could lead to increased transaction volumes, benefiting from the growing trend of BNPL services.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 60
POSITIVE IMPACT
Fiserv will be a participating issuer offering installment payment options through Apple Pay, potentially increasing its transaction volumes.
Fiserv's role as a participating issuer in offering installment payment options through Apple Pay could lead to increased transaction volumes, benefiting from the BNPL trend.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 60
POSITIVE IMPACT
PayPal users will soon be able to view their balance in Apple Wallet, enhancing the integration of PayPal services with Apple products.
The integration of PayPal balance visibility in Apple Wallet enhances the user experience and strengthens the relationship between PayPal and Apple, potentially increasing PayPal's user engagement.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Synchrony Financial will offer installment payment options through Apple Pay, aligning with the growing BNPL trend.
Synchrony Financial's participation in offering installment payment options through Apple Pay aligns with the BNPL trend, potentially increasing its transaction volumes.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 60
NEUTRAL IMPACT
Visa's recent launch of e-commerce tech with facial recognition payments complements Apple's expansion of payment options.
Visa's launch of e-commerce technology with facial recognition payments complements Apple's expansion of payment options, but the direct impact on Visa's stock is less pronounced compared to other companies directly involved in the BNPL expansion.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50