Trump Campaign's Snapchat Absence Potentially Gives Harris Edge Among Young Voters
Portfolio Pulse from Ananya Gairola
Donald Trump's 2024 campaign has chosen not to advertise on Snap Inc.'s Snapchat, a platform popular with young voters, allowing Kamala Harris to dominate with over $5.3 million in ad spending. This decision follows a longstanding dispute with Snap, which banned Trump's account after the Capitol riot. While Trump bypasses Snapchat, he engages young voters through TikTok, despite national security concerns.
October 17, 2024 | 7:09 am
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POSITIVE IMPACT
Snap Inc. may see a short-term positive impact as Kamala Harris invests heavily in Snapchat ads, potentially increasing platform engagement and ad revenue.
Kamala Harris's significant ad spend on Snapchat could lead to increased user engagement and ad revenue for Snap Inc., positively impacting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Meta Platforms continues to be a key player in political advertising, with Trump's campaign still purchasing ads despite his personal account ban.
Despite Trump's personal account ban, his campaign's continued ad spending on Meta's platforms suggests stable ad revenue, maintaining a neutral short-term impact.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60