Pepsi Fights Back Against Shrinkflation: Why Your Chip Bags Will Be Fuller In The Future
Portfolio Pulse from Erica Kollmann
PepsiCo Inc. (NASDAQ:PEP) is countering shrinkflation by adding more chips to some of its snack bags without increasing prices. This move aims to attract consumers who are frustrated with smaller product sizes at higher costs. PepsiCo's snack sales have declined due to higher prices, and the company hopes to boost its snack segment by offering more value.
October 16, 2024 | 9:58 pm
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PepsiCo is addressing shrinkflation by increasing the quantity of chips in some bags without raising prices. This strategy aims to attract consumers and counteract declining snack sales.
PepsiCo's decision to add more chips to bags without increasing prices is a strategic move to attract consumers frustrated by shrinkflation. This could potentially boost sales and improve revenue, as the company has faced declining snack sales due to higher prices. The move is likely to have a positive short-term impact on PepsiCo's stock price as it addresses consumer concerns and attempts to regain market share.
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