Microsoft Ends $1 Game Pass Trial Ahead Of Call Of Duty: Black Ops 6 Launch
Portfolio Pulse from Franca Quarneti
Microsoft has ended its $1 Game Pass trial ahead of the Call of Duty: Black Ops 6 launch, which will be available on Game Pass. This strategic move aims to boost subscriptions but may impact traditional game sales. The decision follows Microsoft's acquisition of Activision Blizzard.
October 16, 2024 | 6:21 pm
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Microsoft has discontinued its $1 Game Pass trial ahead of the Call of Duty: Black Ops 6 launch, aiming to increase Game Pass subscriptions. This move follows the acquisition of Activision Blizzard and reflects a strategy to leverage popular game titles to boost revenue.
Ending the $1 Game Pass trial is a strategic move to drive more subscribers to higher-tier plans, especially with the launch of a popular game like Call of Duty: Black Ops 6. This could lead to increased revenue from subscriptions, although it may impact traditional game sales. The move is significant given Microsoft's recent acquisition of Activision Blizzard, which brought Call of Duty into its portfolio.
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